Becoming an online influencer

13 August

On Monday, 12 August, Ms Michelle Gallaher delivered a full-day workshop on ‘Becoming an online influencer’ to the 2019 Leading the Way and Stamina streams at The Bowl, NAB. The aim of the session was to help participants define, articulate and execute their personal and professional social media strategies.

 

Michelle Gallaher began the workshop by explaining to the participants the importance of having a social media presence. She explained how social media is becoming 1. the ‘top source of scientific and clinical information’; 2. creating opportunities to grow and develop connections; and 3. is developing as a platform to source investors and funding opportunities.

 

 

Michelle then took participants through the 6 things they need to know for developing their online presence before giving them the opportunity to workshop their personal social media strategies – by identifying their key area of expertise/experience, their goals and their passion.

 

 

Once participants were able to give structure to their social media strategies, Michelle took the participants through the different social media platforms ie. Twitter, LinkedIn etc. explaining the significance of each platform and the tools available within each platform which would help establish their online presence.

 

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